SagaCity Media
During my tenure at SagaCity Media, I coordinated the production of subscription marketing assets and collateral for over 10 city/regional publications, including award-winning Portland Monthly, Seattle Met, and Houstonia magazines. I also assisted in developing distribution relationships with new businesses for SagaCity’s custom publication clients. My other duties included managing the customer service assets, the donation program, and handling any special orders. I had the privilege of gaining experience with B2C and B2B marketing strategies.
Love Wins Texas/California
I helped plan the distribution strategy for the launch of SagaCity’s two new LGBT wedding magazines. I built new relationships with local businesses to carry the publication. In addition, I managed all the assets for promotions and partner publications.
Digital Subscription Launch
I crafted the digital subscription launch strategy for multiple publications which has led to increased ad revenue and subscription sales for the publications. It is now a valuable aspect of their business.
Additional Marketing Collateral
I worked with our team of graphic designers to create assets for our various publications, including emails, display ads, social media graphics, subscriber cards, one sheets, and more. I would coordinate getting the information and details needed from editorial and advertising in order to complete projects in an efficient manner.